Brand Identity Web Design
Bundles 2 Business
Brand & Website Design
Bundles 2 Business is a networking and community-driven brand based in Atlanta, Georgia, that brings together female business owners and aspiring entrepreneurs within the hair industry. Through educational summits, networking events, and collaborative opportunities, the brand empowers women to build meaningful relationships while demonstrating that success comes through community rather than competition.
My role in this project was to develop a simple brand identity that reflected the organization's mission. The branding was designed to support both in-person experiences and the brand's subscription box program, which features curated hair products from small businesses and encourages continued engagement after each summit.
Design Challenge
Bundles 2 Business shifted its positioning from being a hair bundles business to a platform where business owners can support each and grow their community. The primary objective was to create a brand that felt welcoming and feminine while maintaining the credibility and professionalism needed to build trust.
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The brand needed a new, scalable identity that could grow as the business evolves
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The original brand identity included too many visual elements and colors, making it difficult to achieve the clean, minimalist, and feminine aesthetic the client envisioned.
Design Strategy
The new visual identity was built around simplicity, consistency, and femininity. Rather than focusing solely on promoting events or subscription boxes, the brand was designed to build trust and establish Bundles 2 Business as a credible resource for women entrepreneurs. A soft color palette, paired with bold typography and authentic imagery, creates an identity that feels both professional and approachable.
Logo Development
The original logo featured numerous visual elements, including a high heel illustration, script typography, and overlapping graphics, limiting the versatility needed for consistent use across digital and print applications.
The new logo is bold, minimal, and recognizable, eliminating unnecessary decorative elements to create a cleaner, more versatile identity. The soft curves of the custom letterforms preserve a feminine aesthetic without relying on additional graphics or decorative typography.
Website Design
The site was designed to be user friendly and easy to navigate, sending viewers straight to recourses, summit tickets, or subscribing to the hair care subscription box easily without getting lost.
Key Outcomes
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Developed a cohesive brand identity that positioned Bundles 2 Business as a welcoming and professional networking community for women in the hair industry.
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Created a flexible visual system that could be consistently applied across events, marketing materials, digital platforms, and subscription box packaging.
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Established a recognizable brand that emphasizes collaboration, education, and entrepreneurship while differentiating the organization from traditional beauty brands.
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Delivered a scalable yet simple identity capable of supporting the continued growth of future summits, partnerships, and member experiences.
